Last updated: 22 September 2026
Mindful Maternity Ltd (“Mindful Maternity”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, purchase or use our courses, participate in our community, contact us or otherwise interact with Mindful Maternity.
1. Who we are
Mindful Maternity is operated by:
Mindful Maternity Ltd
28 Brantridge Road
Crawley
RH10 6HX
United Kingdom
Email: hello@mindfulmaternity.co.uk
For the purposes of applicable UK data protection law, Mindful Maternity Ltd is the controller of the personal information described in this Privacy Policy unless otherwise stated.
2. Information we may collect
Depending on how you interact with us, we may collect:
Identity and contact information, such as your name and email address.
Account information, such as account details, login information and information associated with your course membership.
Transaction information, such as details of purchases, payment status and transaction history. Payment-card information may be collected directly by our payment provider rather than being stored by Mindful Maternity.
Technical and usage information, such as IP address, device and browser information, website usage, course activity and information collected through cookies or similar technologies.
Communications, including emails, enquiries, support requests, feedback and other correspondence you send us.
Community content, including comments, posts, birth stories or other information you voluntarily choose to share through community features.
Marketing preferences, including whether you have chosen to receive marketing communications and information about your interaction with those communications.
3. Pregnancy, birth and health information
Because Mindful Maternity relates to pregnancy and birth, information you voluntarily provide to us — particularly in community posts, birth stories, support enquiries or testimonials — may reveal information about your health, pregnancy or maternity care.
Health information may constitute special category personal data under UK data protection law.
Please do not provide us with medical information that is unnecessary for us to provide the relevant service.
Where we intentionally process special category personal data, we will only do so where we have an appropriate lawful basis and additional legal condition for processing it.
Where appropriate, we may ask for your explicit consent.
4. How we use your information
We may use personal information to:
create and administer your account;
provide access to courses and digital content;
process and manage purchases;
provide customer support;
respond to enquiries;
operate and moderate community features;
maintain the security and functionality of our services;
understand how our website and courses are being used;
improve our services and user experience;
maintain appropriate business, tax and accounting records;
comply with legal and regulatory obligations;
prevent fraud, misuse and security incidents; and
send marketing communications where permitted by law.
We will not use your personal information for purposes that are incompatible with the purpose for which it was collected unless permitted or required by law.
5. Our lawful bases
Depending on the circumstances, we may rely on one or more of the following lawful bases:
Contract — where processing is necessary to provide a course, membership or service you have purchased or requested.
Legal obligation — where we need to process information to comply with legal, tax, accounting or regulatory requirements.
Legitimate interests — where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests. These interests may include operating, administering and securing our website and services, providing customer support, preventing fraud and misuse, understanding how our services are used and improving our business and customer experience.
Consent — where you have given us consent for a particular use, such as certain marketing or cookie activities. Where processing relies on consent, you can withdraw that consent.
Where special category personal data is processed, we will also identify an appropriate condition permitting that processing.
6. Marketing
We may send you information about Mindful Maternity courses, resources, services or updates where permitted by applicable law.
Where consent is required, we will obtain it.
You can unsubscribe from marketing emails at any time by using the unsubscribe facility provided in the message or contacting us at hello@mindfulmaternity.co.uk.
Unsubscribing from marketing will not prevent us from sending necessary service communications relating to a purchase or account.
7. Cookies and similar technologies
Our website and course platform may use cookies and similar technologies.
Some cookies are necessary for the website or service to function.
Other cookies, including certain analytics, advertising or marketing technologies, will be used only in accordance with applicable consent requirements.
Where required, you will be given an opportunity to accept or reject non-essential cookies through our cookie controls.
More detailed information about the cookies used may be provided through our cookie notice or cookie-management tool.
8. Who we share information with
We may share personal information with trusted service providers where necessary to operate Mindful Maternity.
Our online course, account and community platform is provided by Uscreen. Uscreen may process personal information on our behalf in connection with hosting the platform, administering user accounts, delivering course content, recording platform and course activity and providing related technical services.
We may also use providers of:
payment processing;
website hosting and technical infrastructure;
email and customer communications;
analytics;
customer support;
accounting and professional services; and
security, fraud prevention and IT services.
We may also disclose information where required by law, court order or an appropriate regulatory or governmental authority, or where reasonably necessary to establish, exercise or defend legal rights.
We do not sell your personal information.
Where third parties process personal information on our behalf, we take appropriate steps to ensure suitable data-protection arrangements are in place.
9. Payment information
Payments may be handled by third-party payment processors.
Mindful Maternity may receive information confirming your payment and transaction but may not receive or store your complete payment-card details.
Your payment provider may process your information under its own privacy terms.
10. International transfers
Some of the service providers we use may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps required by applicable data protection law to ensure an appropriate level of protection.
Depending on the destination and provider, this may include reliance on applicable adequacy regulations or recognised contractual safeguards.
You may contact us for further information about safeguards applying to relevant international transfers.
11. How long we keep information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing our services and satisfying legal, accounting, tax, dispute-resolution and regulatory requirements.
Different types of information may therefore be retained for different periods.
Account and course-access information may be retained for the period needed to administer your account and for an appropriate period afterwards.
Transaction and financial records may be retained for the period required under applicable tax and accounting rules.
Marketing information may be retained until you unsubscribe or otherwise object, subject to retaining limited suppression information where necessary to respect your preference.
Where information is no longer required, we will delete, anonymise or securely dispose of it where reasonably practicable.
12. Security
We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.
However, no internet-based service or method of electronic storage can be guaranteed to be completely secure.
You are responsible for keeping your account password and login information confidential.
13. Your data protection rights
Depending on the circumstances and the lawful basis on which we process your information, you may have rights including:
the right to be informed about how your information is used;
the right to request access to your personal information;
the right to request correction of inaccurate or incomplete information;
the right to request erasure in certain circumstances;
the right to request restriction of processing in certain circumstances;
the right to data portability in certain circumstances;
the right to object to certain processing; and
rights relating to certain automated decision-making.
Where we rely on consent, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
You also have the right to object to processing based on legitimate interests in certain circumstances and the right to object to direct marketing at any time.
To exercise a relevant right, contact us at hello@mindfulmaternity.co.uk.
We may need to verify your identity before fulfilling a request.
14. Complaints
If you have concerns about how we use your personal information, please contact us first at hello@mindfulmaternity.co.uk so that we can try to resolve the matter.
You also have the right to complain to the UK Information Commissioner’s Office (ICO).
Information about making a complaint is available from the ICO.
15. Children
Mindful Maternity is intended for adults preparing for pregnancy, birth and parenthood and is not directed at children.
We do not knowingly seek to collect personal information directly from children through the course.
If you believe a child has provided personal information to us inappropriately, please contact us.
16. Community posts and information you choose to make public
If you participate in community areas, remember that information you choose to post may be visible to other community members.
Please consider carefully before posting sensitive personal information, particularly information concerning your health, pregnancy, birth or baby.
You should also avoid posting another person’s personal or medical information without an appropriate basis or permission.
17. Testimonials and birth stories
If you submit a testimonial or birth story, we will explain how we intend to use it and obtain any permission required before using identifiable material for marketing purposes.
Where appropriate, you may ask us to stop future use of material processed on the basis of your consent.
Withdrawal of consent will not necessarily require us to recall or alter material already lawfully published or distributed before withdrawal, but we will consider and action applicable legal rights.
18. Links to other websites
Our website or course may contain links to websites operated by other organisations.
We are not responsible for the privacy practices of third-party websites and recommend reviewing their privacy information separately.
19. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, suppliers, technology or legal requirements.
The latest version will be made available on our website and will state when it was last updated.
Where a change materially affects how we use personal information, we will take appropriate steps to bring the change to affected individuals’ attention.
20. Contact us
For questions about this Privacy Policy or how Mindful Maternity handles personal information, contact:
Mindful Maternity Ltd
28 Brantridge Road
Crawley
RH10 6HX
United Kingdom
Email: hello@mindfulmaternity.co.uk